His company, STARR Restaurants, now includes multiple restaurants in Philly, NYC, Jersey and Florida. He likens his restaurant and eating out to be like "attending a theatre production" with players behind the scenes, props, lighting, rapport and an "overall dramatic effect."
His other restaurants I have been lucky enough to experience - Parc and Continental - are anything less than extraordinary, as I mentioned in my previous post about the French brasserie. But last night, I went to Morimoto for the first time on 7th and Chesnut, featuring sushi and Japanese cuisine. It's leadership adds even more prestige and credibility to its name - Chef Morimoto of Iron Chef (who we saw by the way!!!). So cool.
It was overwhelming, all in a good way. From the outside, the old building's front is covered in a thick, puddy like white material around two thick glass doors. Walking in, it is like you're entering the mouth of a fish...which could essentially be what they were trying to create. The entrance is low and dark, despite a lit mirage of a Japanese girl that alternates between a kissy face and a smile, depending on the angle at which you stand. Then you walk further straight back, to the dining room, which leads straight back to the sushi bar where massive frozen fish lay on beds of ice. Each table and booth is glass, all simultaneously lit by different neon lights that change colors throughout the course of your meal. Other than these lights, and a connected candle-esque fixture on each table, the mood is set by its lack of fluorescent, awful lighting usually found in restaurants of this cuisine (not to overgeneralize, of course). The ceiling, a young bright wood, ripples high up from where you sit, much like the spine of a fish. And the walls, a similar stucco to that seen outside, ripples and comes out of the walls in a bone-like fashion...the fishes skeleton? Who knows. Regardless, AWESOME design...whoever you are.
"This is exactly what a sushi restaurant should look like," my good friend said to me, as we sat with our jaw dropped.
Drink specials are emphasized by an upstairs lounge that offers happy hour and drink specials every day. The cocktail list looks so fun - pomegranate lemonades, lotus blossoms and guava shiso-jitos! The menu can be ordered by entree, a la carte sushi or sashimi, and hand rolls. Edamame was unreal as well, a large portion served with chunky sea salt - easily split.
Had two vegetarian rolls. The vegetable maki is to die for - not just your standard veggie roll, but rather filled with tomato, avocado, cucumber, asparagus, sprouts and mint! So refreshing. Maddie got a shiitake mushroom roll (with a nice marinade) and a california roll (apparently the best she's ever had). She swore it had lobster in it - that it was too good to just be crab and avocado.
We were too full for desserts but next time, I want one of each. Especially the Green Tea Tiramisu, the Miso Honeycake and the Vanilla Bean Martini. To DIE!
It is truly an "experience" just as much as it is a great meal out. Tables for two, and also for big parties.
Oh and the bathrooms, a good way to define a restaurant. Black floors of stones, like pebbles. Hard to describe, but you could feel each individual one through my flats...like a foot massage! The 5 person sinks have one drain at the far right end which the slanted basin leads all of the water too - like a fountain. Very aesthetically pleasing. And the hand dryers are hidden in the walls - you put your hands in and they miraculously turn on. Cool
Go, PLEASE GO! I am again, as soon as I can.
And also, onward to the other STARR Restaurants.